Privacy Policy

Effective Date: [INSERT ON PUBLICATION]

L.A. Trial Pros is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, request services, or engage with our personal injury legal services.

1. Information We Collect

We may collect the following categories of personal information:

Contact Information Name, phone number, email address, and mailing address.
Case and Inquiry Details Information you provide when you request a free case review, submit details about a potential legal matter, or communicate with our team.
Technical Data IP address, browser type, device information, pages visited, and general location data collected through cookies or analytics tools.
Communication Data Records of inquiries, correspondence, and electronic communications related to our services.

Sources of Information

We collect personal information from the following sources:

Directly from you when you complete a form, email us, or call us.
Automatically through cookies and analytics tools, including Google Analytics deployed via Google Tag Manager.
From referrals or partners when a third party refers your information to us, where applicable.

Sensitive Personal Information

We do not intentionally collect sensitive personal information, and we ask that you do not submit such information through our forms or communications. Sensitive personal information includes, for example, government identifiers, financial account credentials, precise geolocation, biometric data, and health information.

Consent to Communication

By providing your contact information, you consent to receiving communications from L.A. Trial Pros via email, telephone, SMS, or other electronic means regarding our services. You may withdraw consent at any time by contacting us or using opt-out options included in communications.

2. How We Use Your Information

We use collected information to:

Provide, operate, and manage our services
Respond to inquiries and support requests
Communicate service-related updates or administrative information
Improve website functionality and user experience
Comply with legal, regulatory, and contractual obligations

3. How We Share Your Information

We do not sell or share personal information for monetary or other valuable consideration. To the extent any of our website tracking is treated as “sharing” for cross-context behavioral advertising under California law, you can opt out as described in Section 5.

We may share personal information as necessary for lawful business operations, including:

Internal Operations With employees, contractors, or advisors who require access to perform operational, administrative, or support functions.
Service Providers and Partners With trusted third-party vendors such as hosting providers, analytics platforms, communication tools, and technology partners who assist in operating or improving our services. These parties are required to protect your data and use it only for authorized purposes.
Legal and Regulatory Compliance When required by law, court order, legal process, or to protect rights, safety, or property.
Business Transactions In connection with a merger, acquisition, restructuring, financing, or transfer of assets. Personal information may be transferred as part of such transactions.
Other Lawful Purposes For purposes disclosed at the time of collection or with your consent.

SMS consent and related data will not be shared with third parties for unrelated purposes and will only be used for communications directly associated with L.A. Trial Pros services.

4. Cookies and Tracking

Our website uses cookies and similar technologies to support functionality, analyze site usage, and improve performance. These include:

Strictly necessary cookies required for the website to function.
Analytics cookies including Google Analytics deployed through Google Tag Manager, which help us understand how visitors interact with the website.
Functional cookies that remember your preferences and settings, where applicable.

You can manage cookies through your browser settings. Disabling cookies may affect how parts of the website work.

5. Your Rights and Choices

Depending on your jurisdiction, including if you are a California resident, you may have rights under applicable privacy laws such as the California Consumer Privacy Act and the California Privacy Rights Act, where applicable to L.A. Trial Pros. These rights may include:

Right to Know about the personal information we collect and how it is used.
Right to Access a copy of personal information we maintain about you.
Right to Deletion of personal information, subject to legal exceptions.
Right to Correction of inaccurate personal information.
Right to Opt Out of the sale or sharing of personal information where applicable.
Right to Limit Use of sensitive personal information if collected.

To exercise your rights, contact us at latp@lapros.com or through our website contact form. We will verify your identity as required by law and will not discriminate against you for exercising privacy rights.

6. Data Retention

We retain personal information for as long as necessary to respond to inquiries, deliver requested services, and maintain ordinary business records. Typical retention periods include:

Contact and submission forms retained for 12 to 24 months.
Email and other correspondence retained for the duration of the active relationship plus a reasonable archival period.
Google Analytics data retained for 14 months, the default setting.

When information is no longer needed for the purposes described in this Policy, we delete or de-identify it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. No system is completely secure, and we encourage caution when transmitting sensitive information electronically.

8. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us at latp@lapros.com and we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party websites not controlled by L.A. Trial Pros. We are not responsible for the privacy practices or content of those external sites.

10. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

L.A. Trial Pros

Email: latp@lapros.com